What if people don’t want and thus are not willing to pay for what I am selling…
…Regular Chiropractic Care, beyond Pain Relief.
How do I know?
Because I did the hard part for you – I went and discovered it for myself!
And actually it was insurance that convinced me to change my entire business model AND made me fall in love with Subluxation Based Chiropractic care… something I had strayed away from.
Several years ago I owned a small chain of insurance based chiropractic offices. They were very successful with a single office grossing more than $150K a month and collectively helping many thousands of people discover life-changing chiropractic care.
Around 2008, two of the major insurance carriers in the state significantly altered their visit allowance and reimbursement policies. The impact for most chiropractors was devastating with many shutting down their practices while others just accepting the severe cuts in income.
I was already sick of dealing with the ups and downs that came along with owning and managing insurance based practices and hated how frustrated and burned out staff was from dealing with attorneys and insurance both.
Even worse was trying to explain to upset patients who didn’t understand why insurance wouldn’t pay for more than 6 visits when their policy clearly states they are entitled to 30 visits a year.
But I also wanted to create an office with protocols that helped people in the community really understand and want to get regular chiropractic care even in the absence of pain – or what is commonly called ‘wellness’ chiropractic care.
Since that time, I have opened 4 successful cash practices. The most recent office is already seeing more than 800 patient visits per month and last month saw a staggering 114 New Patients – and that is after being open just 4 months!
And what I discovered upon opening my first all cash, subluxation based practice was that many of the people that will use your services have already been told by another chiropractor in the past that they NEED preventative and maintenance chiropractic care.
They just couldn’t find a place where they could get it affordably and conveniently… You can become That Place!
People are also figuring out that pharmaceutical companies are simply ‘for profit’ businesses that don’t have their best interest at heart.
People are getting wind that the vast majority of medical doctors are simply pawns for pushing pharmaceutical products out into the community.
As people continue to lose faith in the typical Western Medical Model of care and insurance reimbursement continues to decline, a cash based chiropractic office is poised to explode.
But falling reimbursement is not even the worst part!
I have said for many years now that the ‘reimbursement cuts’ is not the scariest part of being in bed with insurance companies. It’s the changes in their policies, regulations, restrictions and post-payment audits that should keep you awake at night.
Our Time – Chiropractic’s Time – is Right Now.
The tide is slowly shifting towards people seeking something bigger and better than drugs as a way to maintain their health.
Right now is the time to position your office so that is can meet the demand for people seeking chiropractic care.
With a cash based, wellness chiropractic office, you can truly impact your community with something that many chiropractors are straying away from…
And despite what some supplement salesman, physical medicine guru or weight loss program company will tell you…
YOU CAN MAKE A GREAT LIVING DELIVERING CHIROPRACTIC CARE!
You don’t need to sell out and start providing services that aren’t chiropractic.
Look, if you feel like helping people with nutritional habits, stretching programs, decompression therapies or anything else under the sun that improves their health is important, then by all means help them out.
But don’t throw Chiropractic Care out the window.
The benefit for them is experiencing the lifechanging impact that staying subluxation free can really have on their life – Not Pain Free but Subluxation Free – There is a big difference and you must communicate it correctly!
The benefit for you is building a thriving practice that is a positive healing environment for you and the staff while providing an incredible income for your family.
Most chiropractors will never own a practice that will grow into a stable, long-term viable asset they can sell or pass on when they are ready to retire.
We can help you make that a reality with a
That can handle as high of volume as you want to push through it.
✓ Creating the Organizational Structure of your Business (Also called The Roadmap for Growth) so it will run based on Sound Business Systems while retaining the Mom and Pop feel
**This is essential for generating a high volume of patients while still ensuring a consistently excellent experience for customers
Section 2: Setting the Stage for Success
✓ Understanding the Customer’s Value Formula (CVF) – If you don’t understand this you are dead in the water
Section 3: The Mindset Shift – A Simple Exercise for Getting YOUR head in a Place for Prosperity
Section 4: Developing Your Business Model
✓ Learn the 4 factors you must Identify and Define to attract Pain and Wellness Care seeking practice members into your office
*These are the game changers that can set you Way Apart from other Chiropractors in Town
Section 5: Setting Services – Which Services work best for Building a Wellness Cash Practice
✓ Primary Services, Add-on Services and the Intangible Value Services (A Key to Patient Retention Missed by 99% of Practice Owners)
Section 6: Price Points and Payment Options
Discover the Pricing and Payment Options that create an “Irresistible Offer” making it a No-Brainer for Patients to Pay, Stay and Bring in the Entire Family for Care — Without Giving it Away for Free!
✓ Pay Per Visit Pricing
✓ Prepay Packages
✓ Case Fees
Cash Practice Tip: Creating an ‘attractive’ fee system is not about the Cost… it’s about the Structure
Section 7: Service Based Systems (SBS) – The Key to a Low-Stress and High-Volume Office
✓ SBS is the #1 Secret for Creating a Business that can serve a ton of people and still provide a Consistently Excellent Experience for the Customer AND the Staff day in and day out!
Section 8: Attracting and Retaining Wellness Patients – The Big Idea
✓ Learn how to find patients already seeking Wellness Care AND how to easily (with no awkward scripts ) move Pain Patients towards Wanting Chiropractic Wellness
✓ The 3 Sided Marketing Plan
✓ 9 Point Patient Retention Process
✓ The 5 Retention Mistakes most chiropractors make every day! – These alone are worth the price of admission
✓ You must first understand what people are thinking and how to work within that mindset before you can shift them from ‘pain based’ to ‘wellness based’ care – OR even effectively market to them!
Section 10: Creating an Exceptional Customer Experience
✓ Includes our legendary ABCs of the Consistently Excellent Customer Experience (CECE)
* This will ensure there is a high level of customer service all the time, every visit, without fail – Think Disney Experience for the Patient and Great Positive Energy for the Staff
Section 11: Implementing a Standard Patient Flow (SPF)
✓ Defines the process of a Protocol Driven Foundation on which an efficiently and predictably flowing office is built. Patients love this!
* High-Volume Practice Tip: People are much more likely to use and refer to a business where there is predictability and consistency of products and services.
Section 12: New Patient – Front Office Protocols
✓ Full Scripts and Protocols for the entire New Patient process. You simply print them out and they are ready to use!
* Chances are you and your staff are not interacting with prospective and new patients in a way that builds the value of chiropractic wellness care. We will fix that.
Section 13: Follow Up Visits – Front Office Protocols
✓ Returning Patient Entrance and Exit Systems (Protocols and Scripts)
* There are ‘Practice Killing’ mistakes most offices make with Established Patients – We will ensure you aren’t making them!
Section 14: New Patient Visit (Chiropractor Protocols)
✓ Discover the 15 minute Consult and ROF that the Ultra-Successful, High-Volume doctors use for Committing Patients to Care and Building Retention
* The Best Part is that it’s Not high pressure and Not uncomfortable in the least!
* It’s 20% about ‘what’ you are saying and 80% about ‘how’ you say it
Section 15: Follow Up Visits (Chiropractor Protocols)
✓ This training covers everything you need to know for The 2nd Visit and Beyond
* Reveals all of our most Proven and Effective Chiropractor Protocols for seeing High-Volume including…
The F.A.S.T Protocol – This is what allows you to easily see 100+ Patients a Day while keeping the quality of care high and patient experience excellent
Section 16: Wellness Movement – Moving Patients from Pain to Prevention to Wellness
✓ Learn the Golden Rule for Wellness Chiropractic Care that you and the Staff must Know, Live and be able to Recite at the drop of a hat
✓ What to Say on the First 10 visits that will help move patients from Pain to Wellness
✓ Answers to the 20 Common Questions and Misconceptions that are preventing patients from sticking to wellness care
✓ We teach you the Operation Procedures required to build a practice that will attract a High Volume of practice members and manage their visits with ease
Section 18: Office Management Systems
✓ From Open to Close we’ve done the hard work for you by laying out a Step by Step Process for Running your office
* Follow our procedures Exactly or Modify them to fit your specific office
Section 19: Daily Audit Log
✓ Discover the Simple, Foolproof protocol for ensuring you don’t have a break down in the efficiency and thoroughness of your systems
Section 20: Tracking Statistics – Separating Luck from Strategy
✓ Learn the specific metrics that you must track to understand if your business is ‘healthy’ or ‘sick’ and how to keep it moving in the right direction
Section 21: Practice Health Audit – The 2 Point Plan
✓ THE Audit that Ensures you stay on the Right Track towards Creating your Dream Wellness Practice
And we provide you with ‘Editable Forms’, organized, and easy to use including every document your office will need for running a Systems and Statistics driven business.
So again, we did the hard work for you. You simply modify what we provide IF you feel it needs it so that it most accurately fits your business model and philosophy of care.
This training provides the Staff (and Owner) the step by step Protocols for making Upset Patients Happy again both online and in the office.
We will tell you what to ask and how to distribute it – It’s much quicker and easier than you think.
Through a well-crafted online survey to your patients, you will quickly learn the aspects of your office that are reducing the Value to your Patients and hindering growth (This training alone sells for $89!).
While the cash practice model we teach is far easier to operate than an insurance based practice, it is still a business and we will make sure it is run like one driven on statistics and systems as much as it is by compassion.
From the front office to the back office, every aspect of your business must be run off systems for you to develop and maintain a low stress and high profit cash practice that can see a high volume of patients and grow into a long-term, profitable asset.
Our proprietary ‘Systems Based Service ‘ (SBS) approach will ensure you and your staff are operating based on proven protocols and scripting that can be tailored to fit your office.
If you have an existing office, then you no doubt have protocols. Whether they are strong or weak, you will need to modify (often simplify) them to some degree for a high-volume, wellness based, cash practice.
– D. Kinnison, TX
The US has less than 5% of the earth’s population and yet consumes 80% of the prescription medications.
The has got to change and will change if we collectively make a difference by getting chiropractic to a ‘critical mass’ level of usage where getting your spine checked is a standard part of maintaining health – just as exercise and brushing your teeth are now.
Sounds deep right? Well to us it is.
Join us on our mission to make chiropractic care as common in healthcare as popping a pill is right now.
You will not only help hundreds and thousands of people in your community radically improve their life but can make a profit that will support your family without having to endure the stress and pressure of dealing with the documentation and billing requirements of insurance.
So the next question you may be thinking is “how much is this gonna set me back?”
Well considering the amount of experience, time and money it took to learn and develop these proven systems and create this program, How to Build a High-Volume Cash Practice would be a steal at the suggested retail price of $2000.
After all, this is your livelihood and future we are talking about here. Even just a few of the Systems we teach could easily generate thousands in income and prevent many, many mistakes you will otherwise make.
However, for this entire well organize, easy to follow training system, we have decided to set the price at $795 for the entire program. That’s a savings of more than 60%.
The bottom line is we don’t want you owning something that isn’t what you thought it was or that you just don’t believe is a good fit for your office.
You can differentiate your office and separate yourself from insurance and the competition right now or wait until it’s too late and try to play catch-up.
To Your Success!
Daron Stegall, DC